It’s been a while since I’ve shared a bragging post. This one is courtesy of my being quoted in a recent Bloomberg Businessweek article on the origins and staying power of RumChata. You may recall that I reviewed RumChata back in 2012, and you can read that review by clicking on the picture.
What did I have to say about RumChata for Bloomberg Businessweek? It’s just a quick quote on its versatility:
The drink also simplifies home cocktail making, says Eden Laurin, managing partner of the Violet Hour, a cocktail bar in Chicago’s hip Wicker Park neighborhood. Drinks with more than three ingredients are confusing to make, Laurin says, so having one spirit with several flavors is appealing. “It cuts out a step by already having cream, spice, and rum combined in pleasant ratios,” says Rebecca Gomez Farrell, a food and drink blogger in California.
Swing by the article to learn more about this unique–and fast-selling–cream liquor.
A few years ago, I reviewed a few drinks made with Veev aḉai liqueur at Ruby Tuesday’s back when the brand first launched. I enjoyed those drinks and how clean the spirit tasted. It imparted a crisp and mild berry flavor to the cocktails that I found quite appealing.
Fast forward to this last winter, and Veev has done well enough to introduce Vita Frute, a line of pre-mixed cocktails that all feature Veev and a simple list of ingredients. Klout Perks and Veev offered free bottles to a few cocktail reviewers, and I was happy to participate. And thus you have been served my obligatory disclaimer that I did not pay for these cocktails.
There were only two varieties available at the CVS where I exchanged my coupon for bottles of Vita Frute, so I did not have the chance to review their cosmopolitan flavor also on the market. But I probably would have chosen to try the margarita blend regardless.
The ingredients are Veev, tequila (I have no idea what brand; it was definitely silver), lime and lemon juices, and agave syrup. There is nothing I dislike about it. The Veev’s soft berry combines well with those classic margarita elements, mellowing the normally strong punch of tequila in a margarita. I could see that quality being welcomed by some and loathed by others. I think it would depend on my mood as to whether this style of margarita would be preferred…and also the weather. On a sweltering hot day, I’d prefer the Vita Frute to a classic margarita. The drink is light and not only in calories (125 per 3 oz.). It bursts with citrus that puts a smile on my face.
Read more →