A few years ago, I reviewed a few drinks made with Veev aḉai liqueur at Ruby Tuesday’s back when the brand first launched. I enjoyed those drinks and how clean the spirit tasted. It imparted a crisp and mild berry flavor to the cocktails that I found quite appealing.
Fast forward to this last winter, and Veev has done well enough to introduce Vita Frute, a line of pre-mixed cocktails that all feature Veev and a simple list of ingredients. Klout Perks and Veev offered free bottles to a few cocktail reviewers, and I was happy to participate. And thus you have been served my obligatory disclaimer that I did not pay for these cocktails.
There were only two varieties available at the CVS where I exchanged my coupon for bottles of Vita Frute, so I did not have the chance to review their cosmopolitan flavor also on the market. But I probably would have chosen to try the margarita blend regardless.
The ingredients are Veev, tequila (I have no idea what brand; it was definitely silver), lime and lemon juices, and agave syrup. There is nothing I dislike about it. The Veev’s soft berry combines well with those classic margarita elements, mellowing the normally strong punch of tequila in a margarita. I could see that quality being welcomed by some and loathed by others. I think it would depend on my mood as to whether this style of margarita would be preferred…and also the weather. On a sweltering hot day, I’d prefer the Vita Frute to a classic margarita. The drink is light and not only in calories (125 per 3 oz.). It bursts with citrus that puts a smile on my face.by